Presenting the Cleanest Car in Beijing

It’s more than ironic that MINI tries to promote a car through the concept of cycling, don’t ya think?

From Wired:

“Getting attention in Beijing is tough these days if you aren’t an Olympian wearing gold or a protester unfurling a Tibetan flag, but Mini’s managed to do it with a rickshaw made from the back half [...]

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Just an Amsterdam native who won't take his city and its cycling extravaganza for granted anymore, thinking these posts might be clues to others, inspiration perhaps, if you will...

It’s more than ironic that MINI tries to promote a car through the concept of cycling, don’t ya think?

From Wired:

“Getting attention in Beijing is tough these days if you aren’t an Olympian wearing gold or a protester unfurling a Tibetan flag, but Mini’s managed to do it with a rickshaw made from the back half of the Mini Clubman.

According to China Car Times, Mini had the body shipped from Germany to Hong Kong, where it was made into rickshaws to publicize the company’s decision to sell the Clubman in China. The work is said to be top-notch, with a moon roof, leather seats and gold dragons. No word on what the rickMini weighs, but the guy pedaling the one in the pic might’ve given Samuel Sanchez a run for the gold.

Mini isn’t the only automaker hoping to make a buck on the Games. At least nine cars sold in China have special “Olympics packages” offering various levels of extras, from hotter engines to gift bags full of goodies.
More pics at China Car Times.”

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4 Comments

  1. edd added these cyclelicious words on August 16, 2008 | Permalink

    hey it poses a lot of questions. maybe not the right ones for mini. I like it. it’s goofy and fun. But I prefer mainstreet pedicabs. better view and more breeze.

  2. Amsterdamize added these cyclelicious words on August 17, 2008 | Permalink

    hi Edd, I agree, it is goofy and fun, just what I’m used to seeing from MINI, but still it rubs me the wrong way. Maybe I can explain it better after I’ve caught up on some sleep that I missed out on at this weekend’s 3 days Lowlands festival :).

    Disclosure: MINI used to be a client of mine, not affiliated now, certainly not trying to bash them.

  3. Les added these cyclelicious words on August 19, 2008 | Permalink

    I think it’s silly and stinks of “Showmanship”. That thing must weigh a ton!

  4. Amsterdamize added these cyclelicious words on August 21, 2008 | Permalink

    I know, man, why don’t these marketers just stick with ‘chicks & beers’, right? :)

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