<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Amsterdamize &#187; positive promotion</title>
	<atom:link href="http://amsterdamize.com/tag/positive-promotion/feed/" rel="self" type="application/rss+xml" />
	<link>http://amsterdamize.com</link>
	<description>With love, from the certified Bicycle Capital of the World</description>
	<lastBuildDate>Sun, 25 Dec 2011 08:08:18 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>A Run-Down Of Normalcy In Cycling</title>
		<link>http://amsterdamize.com/2008/07/29/a-run-down-of-normalcy-in-cycling/</link>
		<comments>http://amsterdamize.com/2008/07/29/a-run-down-of-normalcy-in-cycling/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 14:36:15 +0000</pubDate>
		<dc:creator>Amsterdamize</dc:creator>
				<category><![CDATA[Amsterdamize]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[bicycle]]></category>
		<category><![CDATA[bicycle culture]]></category>
		<category><![CDATA[bicycle infrastructure]]></category>
		<category><![CDATA[bicycle safety]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[dutch cycling]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[people on bicycles]]></category>
		<category><![CDATA[positive promotion]]></category>

		<guid isPermaLink="false">http://amsterdamize.com/?p=61</guid>
		<description><![CDATA[This post is dedicated to normalcy in everyday cycling. Albeit, one that&#8217;s derived from my genetically altered cerebral cortex, but this is a pretty common phenomenon on the continent that is known as Europe.
I&#8217;d like to use a real life image of everyday cycling as a point of reference, so that nobody, and I mean [...]]]></description>
			<content:encoded><![CDATA[<p>This post is dedicated to normalcy in everyday cycling. Albeit, one that&#8217;s derived from my genetically altered <a href="http://en.wikipedia.org/wiki/Cerebral_cortex" target="_blank">cerebral cortex</a>, but this is a pretty common phenomenon on the continent that is known as Europe.</p>
<p>I&#8217;d like to use a real life image of everyday cycling as a point of reference, so that nobody, and I mean anybody that lacks the aforementioned cortex tune up job, cries foul play.</p>
<p>Our specimen:<br /> <br />
Location: the Netherlands, downtown Amsterdam, along a busy shopping street.<br /> <br />
Weather conditions: 31 degrees Centigrade, high % humidity, no wind.<br /> <br />
Cycling speed: approximately 15 km/h.</p>
<p>Observations:</p>
<p><a href="http://farm4.static.flickr.com/3240/2712049212_c1282b208e_d.jpg" rel="lightbox"><img src="http://farm4.static.flickr.com/3240/2712049212_c1282b208e_m_d.jpg" alt="" align="right" /></a></p>
<ul>
<li>Both subjects appear to be adult.</li>
<li>Both subjects show a more than average sense of confidence and/or self.</li>
<li>The male subject wears flip flops, shorts and shirt.</li>
<li>The female subject wears a lovely dress, drapes a matching handbag and could easily attend a cocktail party, if it wasn&#8217;t for the flip flops dead giveaway.</li>
<li>The subjects ride side by side.</li>
<li>The subjects ride on bicycles that seem to enable a very comfortable and upright position, contrary to mountain bikes.</li>
<li>Neither of the subjects wears either a so-called <a href="http://en.wikipedia.org/wiki/Bicycle_helmet" target="_blank">bicycle helmet</a>, lycra bicycle clothes, other gear such as bright yellow fluorescent vests or feel worried about getting.</li>
<li>During the observation the subjects were engaged in a conversation.</li>
<li>Observing this and their posture, it&#8217;s safe to say the subjects were not intimidated by the cyclists up ahead or the ones behind them. The highly visible bicycle traffic lights up ahead show a green signal.</li>
</ul>
<p>These observations can be explained, both <a href="http://www.fietsberaad.nl/library/repository/bestanden/Cycling%20in%20the%20Netherlands%20VenW.pdf" target="_blank">empirically</a> and by way of common sense:</p>
<ul>
<li>There is an extensive, mostly segregated bicycle infrastructure put in place. Segregation from both the sidewalk and the road. </li>
<li>Both inside and outside urban areas this infrastructure has nurtured cycling as the most practical form of transportation for short and long(er) trips.</li>
<li>Mountain bikes are not the norm, quite the opposite, people mostly ride bicycles that come standard with chain and spoke guards, no need for.<a href="http://en.wikipedia.org/wiki/Trouser_clips">trouser clips</a> or any other add-on which needs to masquerade deficiencies in cycling. It&#8217;s utility for style &amp; convenience, baby.</li>
<li>Historically, the Dutch start riding bicycles before they can walk properly&#8230;and don&#8217;t stop at the age of 11.</li>
<li>People of all ages and any social status use their bikes to go to school, to work, to the supermarket, to go out, etc etc, every day. <a href="http://www.flickr.com/photos/mindcaster-ezzolicious/sets/72157606083787442/" target="_blank">Come rain or shine</a>.</li>
<li>Cyclists don&#8217;t consider it a culture. It&#8217;s just there, they don&#8217;t know any better.</li>
<li>There&#8217;s absolutely no need for bicycle helmets. Alright, don&#8217;t be scared, I&#8217;ll throw <a href="http://cyclehelmets.org/" target="_blank">some science at ya.</a> You&#8217;ll see it&#8217;s more dangerous for a pedestrian to cross the street.</li>
<li>Leave the science for what it is when you have generations of people in a nation being one with the bicycle, using a segregated cycling infrastructure, you DON&#8217;T need helmets. Not the young, not the old. Yeah, but what if shit just happens? You know, how about leaving the fear-mongering to less enlightened people and trust us. We also learned to just get back up and go. (Psst: it means we&#8217;re not very anxious about riding and/or accident-prone)</li>
<li>Car drivers are also cyclists.</li>
<li>If you don&#8217;t give way to or ignore cyclists during your drivers test, you fail immediately. And it doesn&#8217;t come cheap here.</li>
<li>Netherlands: 16.5 million inhabitants, 18+ million bikes.</li>
</ul>
<p><a href="http://cyclehelmets.org" target="_blank"><img src="http://cyclehelmets.org/jpg/index_11.jpg" alt="" /></a><br /> <br />
<em>These are outdated statistics, NL cycle death rate has dropped since</em></p>
<p>Besides these practical observations I can tell you, dear reader from presumably a car-dominated culture, that this is not at all an <a href="http://www.flickr.com/photos/mindcaster-ezzolicious/collections/72157603473820959/" target="_blank">isolated case for Amsterdam</a>. All over the Netherlands you&#8217;ll encounter this phenomenon. However, it&#8217;s not something of late or something that&#8217;s been there for centuries. This infrastructure was built and improved over the last 45 years. Through public(!) and political will and determination, coorporation and vision (and a big bag of pragmatism). Nothing is easy, but it sure isn&#8217;t impossible.</p>
<p>The same developments can now be seen all over Europe (besides bicycle friendly countries like <a href="http://www.sfu.ca/city/city_pgm_video020.htm" target="_blank">the Netherlands, Denmark and Germany)</a>, even in some cities in the US. Paris transformed into a bicycle friendly city in just a year, for instance.</p>
<p><a rel="lightbox" href="http://farm4.static.flickr.com/3076/2624591881_57bca63053_d.jpg"><img src="http://farm4.static.flickr.com/3076/2624591881_57bca63053_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3039/2625418150_7e6b4de72c_d.jpg"><img src="http://farm4.static.flickr.com/3039/2625418150_7e6b4de72c_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3096/2589349873_28e2681d26_d.jpg"><img src="http://farm4.static.flickr.com/3096/2589349873_28e2681d26_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3157/2655781114_8db4ac1b20_d.jpg"><img src="http://farm4.static.flickr.com/3157/2655781114_8db4ac1b20_s_d.jpg" alt="" /></a><br /> <br />
<a rel="lightbox" href="http://farm4.static.flickr.com/3013/2680867440_78459afa9a_d.jpg"><img src="http://farm4.static.flickr.com/3013/2680867440_78459afa9a_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3262/2478323241_9b7b5b4db1_d.jpg"><img src="http://farm4.static.flickr.com/3262/2478323241_9b7b5b4db1_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm3.static.flickr.com/2034/2519090374_6cf893ce92_d.jpg"><img src="http://farm3.static.flickr.com/2034/2519090374_6cf893ce92_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3120/2518514661_33983b8332_d.jpg"><img src="http://farm4.static.flickr.com/3120/2518514661_33983b8332_s_d.jpg" alt="" /></a><br /> <br />
<a rel="lightbox" href="http://farm4.static.flickr.com/3078/2698342213_c8454e9115_d.jpg"><img src="http://farm4.static.flickr.com/3078/2698342213_c8454e9115_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3057/2699160834_034a79d983_d.jpg"><img src="http://farm4.static.flickr.com/3057/2699160834_034a79d983_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm4.static.flickr.com/3043/2699160702_41e095e40b_d.jpg"><img src="http://farm4.static.flickr.com/3043/2699160702_41e095e40b_s_d.jpg" alt="" /></a><a rel="lightbox" href="http://farm3.static.flickr.com/2327/2502240460_da58ebb1a5_d.jpg"><img src="http://farm3.static.flickr.com/2327/2502240460_da58ebb1a5_s_d.jpg" alt="" /></a></p>
<p>Bicycles are not suited for all commutes or purposes, obviously. But short trips (largest share) are. Having <a href="http://www.flickr.com/photos/mindcaster-ezzolicious/2665504096/in/set-72157606414027788/" target="_blank">public transportation</a> <a href="http://www.flickr.com/photos/mindcaster-ezzolicious/2705725405/" target="_blank">options</a> i.e. alternatives also helps. Cutting down on car use has so many advantages, I don&#8217;t think it needs an explanation. In Amsterdam over <del datetime="2010-01-13T14:53:27+00:00">40%</del> 55% of all trips are done by bike. Nationally, it&#8217;s 27%. Again: of ALL trips. That last figure has politicians and cycle organizations shaking in their boots, it&#8217;s too low to them. So a new national cycle campaign has just started.</p>
<p>If you live in a country where cycling is marginalized or demonized, and you&#8217;re thinking of joining or starting a cycle advocacy organization, please do me, and more importantly, yourself a favor. Don&#8217;t make it more fringy, cultural or political&#8230;and certainly not &#8216;the green thing to do&#8217;. That&#8217;s just a by-product, it shouldn&#8217;t be promoted as such, there&#8217;s enough greenwashing going on already. Bicycling is normal, like how it started it out. Just do it, in normal clothes, comfortably. Have others join/follow your lead, inspire. If you currently can&#8217;t count on political vision or will from your town/city council, sheer volume will get you there. Indeed, safety by numbers.</p>
<p>Maybe not today, but certainly tomorrow.</p>
<p>Ps. <a href="http://www.copenhagenize.com/2008/07/cycle-helmets-and-other-religious.html" target="_blank">Don&#8217;t assume we can all relax, sit back and dwell over our accomplishments</a>.</p>
<p>Ps #2. I&#8217;m not against helmet wear, I&#8217;m all for personal choice. But I&#8217;ll go ballistic when people or politicians push for mandatory laws, trying to legislate something that doesn&#8217;t need or isn&#8217;t helped by enforcement. So all you zealots, ill-informed and scared fellow human beings, read this post twice if you have to, challenge me and this basic concept of cycling, but let&#8217;s do it with putting thought into it, ok? Cheers.</p>
<p>I&#8217;ll finish this post with an episode from <a href="http://video.amsterdamize.com/?p=17" target="_blank">Amsterdamize Bicycle TV</a>, a video impression of normal cycling ;-p.<br /> <br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="254" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.vimeo.com/moogaloop.swf?clip_id=1236509&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="450" height="254" src="http://www.vimeo.com/moogaloop.swf?clip_id=1236509&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ff9933&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://amsterdamize.com/2008/07/29/a-run-down-of-normalcy-in-cycling/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>

